Selling becomes much easier when your products meet the demands of your target audience.

And that’s why the first and foremost thing when it comes to nursing homes marketing strategies is to get to know nursing homes, i.e. their market value, their future, what products they require, etc.

So before hopping onto nursing homes marketing strategies, let’s understand the Nursing home industry a bit.

Let’s get started with different types of nursing homes which will introduce you to the market of the nursing homes industry.

Types of nursing homes

So basically nursing homes refer to healthcare facilities that provide residents with a range of services including:

• Nursing care
• 24 hours supervision
• Three meals a day
• Assistance with daily living activities such as bathing, eating, walking, dressing, using the toilet, etc.

On the basis of the types of services and duration for which residents reside there, nursing homes can be divided into four types. Let’s see which are they.

1) Board and care homes

These services provide three meals, 24*7 on-call staff, assistance with ADL, etc, But these facilities don’t provide medical services.

2) Assisted living communities

They vary in size and are designed for people who are somewhat independent but require assistance in medication management, housekeeping, or laundry.

3) Skilled nursing facilities

This is the kind of nursing home that provides acute medical facilities, 3 meals, and 24×7 medical assistance. 

4) Continuing care retirement communities

These are known as life care communities, which provide various levels of care in single campuses namely independent living, assisted living, skilled nursing, etc.

In this community, people can move from one level to another as their situation changes.

As per the report, as of 2022,  there are about 26,514 total nursing homes in the U.S. which has increased by 2% compared to 2021. And it is expected to grow by 2.2% through 2022.

The market size of the nursing homes industry in the year 2022 is $146.9 Billion, which was 140.6 billion in 2021, and 134.95 billion in 2020.

These figures are enough to believe that the nursing home industry will be in demand in the future, and as a healthcare products manufacturer or marketer, your products or services will have many high-paying potential clients if you follow the correct marketing strategy.

In this blog, we will discuss seven marketing strategies that will help you to position your product better in the market and level up your business game.

Let’s see what these strategies are:

7 Nursing Homes Marketing Strategies

1) Understand the organizational structure

There is a considerable difference between marketing to an individual and a big organization where key decision-makers are many. 

The nursing home is obviously a big organization, where you might need to work with either the purchasing department or buying group. 

In such cases to increase your chance of conversion, mapping out your prospect’s purchasing hierarchy and identifying the key decision-makers involved in the process is a very important nursing homes marketing strategies. 

Interacting with the right set of people who have a direct influence on purchasing decisions will help you market and sell better.

2) Gain the trust of key opinion leaders

In big nursing homes, finding key decision leaders who have an influence on purchasing decisions is difficult to find and time-consuming.

So the best person you should contact is the key opinion leader.

Key opinion leaders are the people who help you to inform your sales strategy and massaging and help you to contact the right decision makers.

And for that, you must gain the trust of those key opinion leaders and have to maintain good relations with them.

3) Research their pain points

The other nursing homes marketing strategies is identifying the pain points of your prospects.

Identifying the pain points of your prospects will help you to come up with the products that they require.

It also shows your prospects that you understand their challenges, and thus you can gain their trust.

For example, 54.6% of residents are women and 35.4% are men.

Moreover, 71.5% of residents suffering from hypertension, and 47.8% of residents are suffering from Alzheimer’s or other dementias.

Data like these will help you to target your customer well and increase your conversion rate.

4) Know product-market fit

Along with compassionate and efficient staff, a nursing home requires good quality equipment to transfer patients, assist with mobility, administer medical care, ensure patients’ comfort and safety, and monitor patients’ long-term health.

Therefore Nursing homes are always ready to invest in products and initiatives similar to the aged care award that help them to manage their patients well and deliver satisfactory service.

Let’s see what these products are which are always in demand in nursing homes.

Necessary Medical Equipment For Nursing Homes

From safety supplies to first aid items to infection prevention, a nursing home requires all the possible items that are a must for emergency preparedness in nursing homes.

Safety supplies: This includes wheelchairs, walkers, shower seats, braces, Bed alarms, etc.

First aid items: Disinfectants, gloves, bandages, burn medication, etc.

Patients’ medical supplies: Urinary bags, sensory blankets, and bedpans

Lift:  Bed lifts, stretchers, support structures, etc.

Infection prevention: Disinfecting wipes, hand sanitizer, soap, masks, gloves, etc.

5) Experiment with different media

In this digitally dominated world, being present on different online channels can be a game changer for your business. 

Trying different channels like email, social media, SEO, videos, paid search, trade publications, affiliate marketing, newsletters, trade shows, influencer marketing, etc. is a crucial part of the nursing homes marketing strategies.

You can also try social channels like threads where you can get threads followers and spread the word of your nursing home around.

Investment in this kind of digital marketing can bring you more than 10x  revenue, for the following reasons

• 2 out of 3 doctors are on social media for business purposes
• 81% of hospital decision-makers directly get in touch with vendors after seeing ads on google ads.
• 38% of healthcare providers make buying decisions after going through online reviews
• 68% of healthcare providers use videos to compare different products and 63% make buying decisions after seeing videos.

6) Make the content an effective part of your marketing strategy

In the era of digital marketing content is king. One of the ways to gain the trust of the decision-maker is by providing effective content consistently.

72% of healthcare professionals prefer to start with a search while buying any product. Consistent content writing will also help you with generating leads.

7) Understand regulatory guidelines that affect buying decisions

Last but not least compliance with rules, standards and regulations are must when it comes to marketing to the healthcare industry.

At the time of selling electronically protected health information, you must check whether you are completely compliant or not to refrain from paying fines and penalties. 

Conclusion

These strategies will help you to position yourself as a trusted business partner in this highly competitive market.

To make it easier, to target better, to convert better, and to sell better, make Ampliz your growth partner.

Ampliz provides you with the contact list of nursing homes that might require your products. 

Frequently Asked Question On Nursing Homes

The post 7 Proven Nursing Homes Marketing Strategies appeared first on Ampliz Blog.

Are you targeting list of long-term care facilities in the US? Do you have products or services that help long-term care facilities to enhance their patient experience? If yes, then this is the best time to reach out to them.

The increased amount of chronic diseases, the high number of baby boomers, and their unmet needs have increased the demands for long-term care facilities in the USA.

According to the National Center for Health Statistics, in 2016, nearly 8.3 million people in the USA received long-term care facilities.

There are about 800,000 people in assisted living throughout the United States.

According to the US Department of Human and health services, by 2050 the number of individuals using paid long-term care facilities in any setting will likely double from 13 million in 2000 to 27 million. 

These data clearly emphasize the importance of the availability of optimum numbers of long-term care facilities in the USA.

Wondering are there enough long-term care facilities available to accommodate this increasing demand?

Let’s see how many total numbers of long-term care facilities are available in the USA, But before that let’s get some ideas about long-term care, why people need it, and the different types of long-term care facilities available.

As per the definition of long-term care, it is developed to give continuous care and attention to the patient for their day-to-day tasks for an undefined period or quite a long period of time.

A person needs a long-term care facility when he/she is suffering from chronic disease, trauma, or any other illness, and can’t manage to do daily self-care tasks.

This long-term care involves taking care of the most intimate aspects of people’s lives like what and when they should eat, personal hygiene, getting dressed, using the bathroom, etc.

But what makes people go for long-term care services?

What long-term care service provides that people are ready to spend thousands of dollars on it?

Let’s deep dive into what long-term services provide and why people choose them.

What do Long-term Care Facilities Provide in the USA?

As mentioned above, long-term care facilities in the USA provide help in each and every day-to-day task including bathing, eating, using the toilet, changing clothes, moving around, etc to old people, or people who are unable to perform these tasks due to illness.

Long-term care facilities also involve community services such as meals, adult day care, and transportation service.

People in the USA are quite lucky to have multiple options for long-term care facilities, from which they choose according to their requirements.

Let’s understand the types of long-term care facilities.

Types of Long-term Care Facilities in the USA

There are basically two kinds of long-term care facilities namely institutional long-term care facilities and non-institutional long-term care facilities.

An example of an institutional long-term care facility is a nursing home and a non-institutional long-term care facility is home health care, personal care, etc.

Let’s briefly discuss each one of these to get more ideas about each facility.

Nursing home

When the patients are not required to be in a hospital but can’t be at home and can’t be taken care of at home, then they prefer to be kept in nursing homes. 

Nursing homes provide a range of health and personal services for aging individuals or people living with physical or mental conditions and needing assistance.

Home healthcare

Home healthcare options are being chosen when patients are not required to be at hospitals and can be kept at home.

These types of services are received at home and provide nursing care, speech, physical or occupational therapy, or home health aide service.

Home care or personal care

Home care service helps people to live safely in their homes. Home care services provide a helping hand to old people living independently, patients who are managing chronic health issues, people recovering from medical setbacks, etc.

This type of service provides assistance in personal hygiene, bathing, feeding, dressing, or health-related tasks.

Adult daycare

As understood from its name itself, this service is especially for adults, which provides dedicated supervision to the elderly person during the day when family members are not at home. 

It’s a kind of method that delivers a variety of services namely social, recreational,  individual basis, or on group basis also.

Assisted living facilities

This is especially for old people who are unable to receive proper love, care, and attention from their family members.

Such people seek help from an assisted living facility where they feel most cared for, loved, and at the same time safe, and secure.

This type of service is aimed to provide assistance in daily tasks to the person who is not able to perform day-to-day tasks due to some illness.

Respite care

This type of service aims to give rest or vacation to the patient’s caregiver.

When a patient is taken care of by a family member, and if that person needs to go somewhere, at that time this type of facility would take care of the patient in the absence of a family member.

Hospice Care

When a person is terminally ill and has a life expectancy of six months or less, then this type of service is given either in hospice care or at home.

Hospice is integrative. Hospice does not only care for their physical needs but also their emotional and spiritual needs, and honors their wishes and goals for end-of-life.

Who needs Long-term Care?

According to the National Clearinghouse of long-term care, every person is at a 50% risk of needing long-term care once in their lifetime. And this risk increases as they get old. 

According to research by the US Department of human and health services, most Americans turning 65 will require long-term care at some point in their lives.

But not necessarily only people above 65 require long-term care, a study has shown that 50% of people requiring long-term care are below 65. 

So it is quite obvious to know who is more likely to require long-term care. There are basically five factors that affect the requirement of long-term care.

Let’s see what these factors are.

Age: Age is the first factor that plays an important role in the requirement of long-term care. As we saw earlier, people whose age is more than 65 years are more likely to enquire about long-term care.

Family history: Certain diseases do come hereditary, for example, Alzheimer’s stroke, arthritis, etc. So, people who have a family history of such disease are more likely to have such disease for which they may require long-term care.

Gender: Yes, it seems quite weird, but women are more likely to require long-term care compared to men, firstly because women are more prone to certain gynecological diseases, secondly, they live longer than men and so they require long-term care more than men.

Marital status: This seems quite obvious, single people are more likely to require paid caretakers than married ones.

Lifestyle: Lifestyle plays an important role in the requirements of long-term care facilities.  Poor diet and exercise habits risk a person’s health a lot and may create a situation where they might need a long-term care facility.

Number of long-term Care Facilities in the USA

In 2016, there were about 65,600 long-term care facilities in the USA This number of long-term care facilities includes:

1. 16,487 Assisted living 

2. 69,627 nursing homes

3. 80,232 home health agencies

4. 4,459 adult daycares

5. 10,049 hospice agencies

It is impossible to give details about all these institutes, and that’s why here is a list of some of the popular long-term care facilities.

List of Long-term Care Facilities in the USA

Desperate to get contact details of all these long-term care facilities to promote your products?

But getting authentic, updated, and reliable contact details of all 65000-70000 long-term facilities is so difficult. But not with Ampliz.

Ampliz provides you the 98% accurate contact lists of these long-term care facilities which are extracted from 100+ credible sources and validated by 800+ researchers.

How to Reach Out to List of Long-term Care Facilities in the US

Finding contact details for list of long-term care facilities in the US can be a daunting task, but there are several ways to go about it. Here are some tips:

1. Check Online Directories 

Online directories are still a great resource for business information. You can check numerous online directories for long-term care facilities such as Caring.com, SeniorLiving.org, and APlaceForMom.com. 

These sites allow you to search for specific types of facilities based on location, services provided, and more.

2. Use Government Resources 

Government resources such as the Centers for Medicare & Medicaid Services (CMS) provide a searchable database of nursing homes and other long-term care facilities that participate in Medicare or Medicaid programs called Nursing Home Compare. 

Additionally, your state’s Department of Health may also have information available on licensed healthcare providers including long-term care facilities.

3. Contact Professional Organizations 

Professional organizations can also help you to get contact information of list of long-term care facilities in the US.

You can reach out to professional organizations such as the American Health Care Association or the National Center for Assisted Living which represent various long-term care providers across the country.

4. Contact Healthcare Data Providers

All the methods mentioned above are helpful but it takes a lot of your time and effort. They don’t avail you with the email address, and phone numbers of your prospects on your fingertips like healthcare data providers like Ampliz does.

Yes, Ampliz provides you with an accurate, real-time updated, and compliant database of your potential client at your fingertips. This saves a lot of your time, which you can spend on other productive work.

Ampliz contact dataset of list of long-term care facilities helps you improve your campaign performance by enhancing personalization and targeting.

Conclusions

Thus, long-term care facilities are blessings in disguise for people who are unable to perform daily tasks.

These long-term care facilities provide the same amount of care, attention, and love as any family member of the patient would provide.

With unhealthy lifestyles, an increased amount of chronic disease, and the number of baby boomers, the demand for long-term care is on the verge of increasing.

So as a healthcare product or service provider, you must get the details of these facilities as soon as possible to accelerate the growth of your business.

And to achieve this, choosing Ampliz can be the best decision you can take.

Ampliz provides you the 98% accurate contact lists of these long-term care facilities which are extracted from 100+ credible sources and validated by 800+ researchers.

The post List Of Long-Term Care Facilities In The USA appeared first on Ampliz Blog.

Skilled nursing facilities (SNFs) are an important part of the U.S. health care system, providing vital services to patients in need of long-term care and rehabilitation. But just how many SNFs are there in the US?

In this article, we’ll take a look at the numbers behind skilled nursing facilities in the United States and discuss why they’re so important for our healthcare system.

We’ll also explore what services they provide and how they differ from other types of long-term care facilities. Finally, we’ll discuss some of the challenges that SNFs face as they try to meet the needs of their patients.

There are almost 16,963 skilled nursing facilities in the USA but do you think these all 16,963 facilities will become your customer?

Clearly no, right? As some of them may not require your product and some of them may not have a budget to buy them. Therefore before approaching the lead you need to qualify that lead to reduce the chances of rejection.

One of the essential factors for qualifying the lead is to check whether the prospect is able to buy your products or not, and do they have a budget to make a quick buying decision!

And that depends upon its revenue generation. The more revenue it makes, the more it has the ability to buy the required products.

So let’s see some of the skilled nursing facilities with the highest net patient revenue. Before that let’s understand what net patient revenue of any skilled nursing facility is.

What Is Net Patient Revenue And How To Calculate Net Patient Revenue

The Net patient revenue of each nursing facility indicates its financial strength. Net patient revenue is basically revenue generated from patient service collected from payers. 

Net patient revenue is calculated as patient revenue minus discounts.

Net Patient Revenue= Total Patient Revenue-Patient discount

Higher net patient revenue indicates more patients choosing that particularly skilled nursing facility.

Curious to know which nursing home is generating the highest net patient revenue?

So as shown in the table in 2021 California-based Ensign group generated the highest net patient revenue of $2,447,335,871, followed by the Pennsylvania-based Genesys group which generated net patient revenue of $2,233,146,911.

Many people get confused between nursing homes, assisted living facilities and skilled nursing facilities, but as a marketer, you should not get confused. For a successful marketing campaign, you must be clear about what skilled nursing facilities are and what nursing homes are, and how they differ from each other.

Let’s briefly understand these terms, so that you can target your prospects better and increase your sales.

The number of skilled nursing facilities in the US

There are a variety of skilled nursing facilities across the United States that provide care for patients who are unable to care for themselves. The number of skilled nursing facilities in each state can vary based on the population and the need for these services.

In some states, there may be a higher demand for skilled nursing facilities due to the elderly population or the prevalence of chronic illness. These facilities play an important role in providing care for patients and their families and can be found in both rural and urban areas.

What is a Skilled Nursing Facility?

As per the definition, the skilled nursing facility is an in-patient treatment and rehabilitation center staffed with trained medical practitioners. There are about 16,963 skilled nursing facilities in the USA, among which Texas has the maximum number of facilities of 1407.

Nursing homes and assisted living facilities are for non-medical care, whereas skilled nursing facilities are for medical care.

People choose nursing homes or assisted living facilities when they require greater assistance in daily living activities like bathing, eating, using toilets, moving, dressing, etc. 

Whereas people choose skilled nursing facilities when they require some medical care even after they get discharged from the hospital. 

People choose skilled nursing facilities if they require further medical care in any of the below cases:

• Stroke recovery
• Wound care
• Rehab after surgery or illness
•  Terminal illness
• Serious memory issues
• Around-the-clock care

Like in nursing homes and assisted living facilities, people here in skilled nursing facilities will get assistance in all the daily living activities but the main difference is for a short period of time.

All the medical practitioners like doctors, registered nurses, and speech therapists will be available in skilled nursing facilities, whereas in nursing homes and assisted living only nurses are available.

The cost of skilled nursing facilities is covered under medicare but not that of nursing homes and assisted living facilities.

Thus, though almost the same types of care are being taken at skilled nursing facilities, assisted living facilities, and nursing homes their purpose is different.

Having this list of skilled nursing facilities handy helps a lot in your marketing campaign. But do you think having only names and revenue details will serve your purpose??

No, right? You will definitely require an updated contact list of these skilled nursing facilities. But going through a dictionary or surfing the net is so time-consuming. And that’s why Ampliz does that for you.

Ampliz provides you with 98% authentic, updated, and reliable datasets of skilled nursing facilities, that comprise email ids, phone numbers, and addresses.

Conclusion

In conclusion, the number of skilled nursing facilities in the US has grown dramatically over the years. This growth is due to a combination of factors such as an aging population, technological advances, and an increased demand for long-term care services.

With so many options available to those who need skilled nursing care, it’s important to research each facility carefully before making a decision. Every individual’s needs are different, so it’s important that they find a facility that can meet their specific requirements.

The post Top 25 Skilled Nursing Facilities In the USA By Net Patient Revenue appeared first on Ampliz Blog.