Today almost all businesses use data for easy and effective decision-making. Are you also making decisions based on data?
As per the survey, one-quarter of the marketer is using marketing data as part of their strategic decisions, and another 44% claimed that data plays part in their decision-making process.
In the digital age, data is one of the most important assets you can have. As businesses make all their decisions based on data But to get the most out of your data, you need to enrich it. Most of the time the data you possess include name, email id, phone number, and maybe the company they work for. such data is known as un-enriched data. This data is not enough. You need much more information about your prospects to drive insights and target them better.
That’s when data enrichment comes into the picture.
What Does Data Enrichment Mean?
Data enrichment is the process of adding additional data to a dataset in order to improve its quality or value. This can be done through manual means, such as research or surveys, or through automated means, such as web scraping or data mining.
There are many reasons why you might want to enrich your data. For example, you might want to add geographical data to customer records in order to better target marketing efforts, or you might want to add social media data to better understand customer sentiment. Whatever the reason, data enrichment can be a powerful tool for unlocking the hidden value in your data.
Why is B2B Data Enrichment Important?
B2B data enrichment enables you to know your customers better without asking them. To make smarter business decisions, having more data is always important. The more you data have, the more will be the effectiveness of your decisions.
Data enrichment becomes crucial if
- You are moving to a new market
- You are trying to keep up with the latest trends
- You are starting a new business
- You want to improve targeting
- You want to reduce fraud rates
This data enrichment is the process of getting a 360-degree view of your target market.
Now let’s see some benefits of B2B data enrichment solutions.
Benefits of Using B2B Data Enrichment Tools
There are many benefits of using data enrichment tools to unlock the potential of your data. Enriching your data allows you to
- Get a more complete picture of your customers and prospects
- Identify new opportunities for growth and expansion
- A better understanding of customer behavior and preferences
- Improve marketing and sales effectiveness
- Make better decisions about product development and pricing
- Drive operational efficiencies
Data enrichment provides organizations with the ability to improve their understanding of both their internal data assets as well as publicly available datasets. When used together, these two sources of information can provide insights that would otherwise be unavailable. As a result, data enrichment has become an essential part of any organization’s data strategy.
How to Use Data Enrichment Tools
There are a number of data enrichment tools or lead enrichment services available on the market, each with its own unique capabilities. When choosing a data enrichment tool, it is important to consider the specific needs of your business and the types of data you wish to enrich.
Once you have selected a data enrichment tool, there are a few key steps to follow to ensure that you get the most out of your investment:
1. Define your goals and objectives.
What do you hope to achieve by using data enrichment tools? This will help you select the right tool for your needs and determine how best to use it.
2. Clean up your data.
Before you can start enriching your data, you need to make sure that it is clean and accurate. This step is essential in ensuring that the results of your data enrichment efforts are reliable.
3. Enrich your data.
Once you have cleaned up your data, you can begin using data enrichment tools to add new information and insights. Be sure to test different approaches and methods to find what works best for your business and your data set.
4. Use Enriched data wisely.
The goal of data enrichment is to improve decision-making within your organization. With enriched data, you will be able to make more informed decisions about products, marketing campaigns, customer service, and more. Use this new information wisely to improve the performance of your business.
Top 10 best B2B Data Enrichment Tools 2023
1) Ampliz
When it comes to getting a 360-degree view of your customers Ampliz is the best data enrichment tool. With Ampliz, you can get to know every minute detail of your customers that include company, name, department, location, seniority, and so on. Along with this, it also lets you request more intelligence from your prospects by their custom data and data enhance features.
2) Clearbit
If you want to know your prospects better and personalize your sales and marketing interaction with them then Clearbit is the best choice you can make. Data enrichment is part of their solution. With the help of Clearbit, you can identify the ideal customer profile analysis, contact, and company detail, and can get deeper understanding of every lead and conversion. You can easily integrate Clearbit into your existing CRM.
3) Datanyze
It is one of the most popular tools for its technographic data, which helps you understand the company’s technology stack and its usage. With the help of the Datanyze chrome extension, you can collect data while browsing social media and company websites. Along with data enrichment, it also helps you with cold calls and email outreach. Additionally, you can also create a segmented list that is available to export at any time.
4) Leadspace
With LeadSpace you can keep your data clean, accurate, and enhanced. It also provides valuable B2B data, actionable insights, and recommendations powered by AI tech that help you increase your conversions. It can be integrated with any 1st, 2nd, and 3rd party data source. With the help of LeadSpace, you can get Lead-to-account matching, customer buyer persona, persona score, and intent signals and signals cores.
5) Enricher.io
It is known as the simplest solution to the data enrichment process. With the help of this tool, you can turn in any email or domain full identity or company profile. You can get information about 2.5 billion unique individuals’ scales.
Enrich.io provides you
- Name
- Phone
- Address
- Time zone’
- Country
- City
- Avtar
- Company name
- Company domain
etc.
6) Pipl
Pipl data enrichment tool provides you identity verification solution with investigation and research. With the help of this tool, you can achieve detailed identity profiles and enhanced data such as personal, professional, demographic, social about the person.
This tool also offers you an API with a developer-friendly client library and code samples which makes it easier to add identity information to your application
7) ZoomInfo
ZoomInfo is the platform that provides extensive data enrichment tools along with the features like prospecting, demand generation, and engagement. On the ZoomInfo platform, you will get detailed lead profiles that include business and mobile phone numbers job functions, job and education history, revenue, location data, intent data, technographic data, and more.
8) Ring lead
RingLead easily brings out detailed full information about your leads by integrating and orchestrating with third-party data sources across your internal systems. By integrating this data enrichment tool with your CRM, you can start enhancing your data.
9) FullContact
FullContact helps brands and marketing platforms to enrich personal identifiers. With the help of the identity graph feature, this tool helps you identify each individual from billions of people. FullContact is one of the most useful tools in the market that help you drive meaningful customer journeys.
10) BeenVerified
This is the most easy-to-use tool. On entering information such as first name, last name, and location this tool enables you to access information such as
- Phone number lookup
- Email lookup
- Address Lookup
- Username search
- Vehicle lookup
- Unclaimed money data
- Property records, and more
Conclusion
Data enrichment tools are an invaluable asset for any organization that wants to unlock the potential of their data. By leveraging these tools, you can transform your data into actionable insights and make more informed decisions.
Whether you need to analyze customer behavior or optimize complex processes, data enrichment is a powerful tool that should not be overlooked. With the right combination of technology and expertise, data enrichment can help organizations maximize their resources and achieve excellence in every aspect of their operations. If you are looking for data enrichment services, reach out to Ampliz by fill a form below.
