Everyone is now your customer!
Perhaps not!
You won’t be able to sell data service to a 10-year-old coming across your ads. Therefore, before you set out creating and executing your marketing strategies, learn about your target audience.
For instance, when you know your target market is in Malaysia, you will understand your target audience in Malaysia. Malaysia holds more than 30M + population, yet it brings a constant challenge for marketers to identify and market to their target audience.
It can be challenging for marketers to find and outreach to their target audience. However, with Ampliz, you can connect with your B2B target audience in Malaysia without hassle. You will learn about it by the end of the blog.
The advancement in technology has made it as challenging as it is easier to buy and filter the data. Where on the one hand, it is now easier to reach anybody anywhere, anytime; it is also essential to record their similar characteristics before targeting them.
In this blog, we shall learn in detail about aspects of the target audience –
- What is the target audience?
- What is the difference between Target Market and Target Audience?
- What is the Importance of understanding your business target audience?
- How to segment your audience?
- What are the ways to segment your target audience?
- How can audience segmentation enhance your outbound marketing efforts?
Read Also: B2B Marketing in Malaysia
#1. What is Target Audience?
A group of individuals identified as likely to be customers of business sharing the same level of education, interests, problems, and desires is referred to as the “Target Audience”. However, this does not mean that a marketer shall restrict themselves to such a set of people and exclude the ones who meet the specific criteria.
It defines people who are more likely to purchase from you. Therefore, if you are really serious about hitting the ideal target market or target audience, you must build a buyer persona, customer persona, or ideal customer profile.
A customer persona represents a person who has an everyday humane life and shows a strong interest in your product or service. Below are the factors to keep in mind while working on your buyer persona:
- Age
- Gender
- Purchasing Power
- Social Class
- Education Background
- Location
- Consumption Habits
Chalk out your ideal customer profile before you move forward to marketing to the target audience. However, as we covered earlier, the target audience and target market are a little different from each other.
Moving on, let us learn what is the difference between the target market and target audience!
#2. What is the Difference Between Target Market and Target Audience?
All our business enthusiasts need to understand that a marketing strategy is effective when they target a specific market or group of people for success. It is the prominent way to ensure your products and services are marketed to the audience who will actually make a purchase decision. Such people are called your ideal customers or ideal prospects! This is where the terms target audience and target market come into the picture.
Some marketers use these terms interchangeably and broadly, referring to a bunch of people interested in a specific product or service while running a market campaign. However, they carry a slight difference.
Target Market – it refers to the group of people you plan to target as your marketing strategies. The target market group shares similarities in their characteristics such as age, gender, occupations, etc.
Target Audience – it is a narrow term used for referring to a section of the target market. It refers to the group of people who you plan to target for marketing camping, advertising, or promotion efforts.
By narrowing down your target market into the different target audiences, you utilize your marketing strategies and efforts optimally for each audience set. As a result, the probability for the target audience to convert into customers increases.
As a marketer, have a sound understanding of your target market or target audience before you execute your marketing plans.
#3. Importance of Understanding Your Business Target Audience
Both B2C and B2B should aim to understand the business target audience before planning or implementing their marketing strategies. It helps in better positioning of your product and boots marketing of products.
You may think that you do not need to segment your audience to target them if you are into essentials or some common services. It is far from the truth! Even though the brands are marketing their products worldwide, their target audience or ideal customer profiles are different. Every product needs a brand and a target audience for the same. Also, understanding all the products’ marketing is booming due to the successful branding in today’s competitive world.
Marketers often find it challenging to create a target audience or target market even when they have the ideal customer profile ready! And this is where Ampliz can be of assistance to you. It offers a comprehensive list of databases that you can filter as per your ICP and list them as the target audience.
Your target market influences your marketing and business operational decisions. Why? Because once you know what your audience wants, you can optimize your marketing and sales strategies based on the target audience’s needs and wants. Also, other aspects involving the sales process like packaging, pricing, etc., also help streamline the plans.
#4. How to Segment Your Audience?
When you figure out your target market, creating multiple target audiences under the target market is the next step. Therefore, if your company has infinite resources, then you need not worry about finding or targeting the audience or marketing audience segmentation. On the other hand, if you do not have infinite resources in your company, you must consider the best way. Audience Segmentation helps organizations to optimize resource utilization via targeted, personalized ads.
Audience Segmentation represents the process of organizing the market groups or subgroups based on their shared characteristics. The people in the group have common interests or needs and behave similarly. Each group under different types of audience segmentation has different reasons, expectations, different reactions, and different actions.
Understanding marketing audience segmentation helps in tailoring your messages and implementing the ideal marketing strategies. You can communicate and connect better with your target audience or customers. Take your right message to the right people at the right point in time. Understand how to segment your audience and enhance your email campaign to reach right buyer customers.
There are multiple ways to segment your audience. A market audience segmentation can be of the following types:
#5. Types of Audience Segmentation
As we mentioned above there are different types of audience segmentation which can use companies to identify their target audience. Let us discuss some important marketing audience segmentation types.
1. Demographic Segmentation
When the market is segmented based on the demographics of the audience, commonly used by the marketers- age, gender, income, household size, occupation, ethnicity, marital status, etc.
2. Geographic Segmentation
Segmentation based on the audience according to the place they live in- total population, climate, geographical area like city, town or state, country or regional area, rural or suburban areas, etc.
3. Psychographic Segmentation
Dividing the audience into their behavior, personality traits, hobbies, values, lifestyles, and habits.
4. Behavioral Segmentation
Segmenting the audience based on customers’ behavior patterns related to your company’s product or services.
Additionally, there are different ways to segment your target audience– you can focus on the audience based on user type, source, and device they use. How you identify your target audience and segment your target audience plays an important role in defining your marketing strategies. The better the process for segmentation, the better the content promotion, and as a result, you get better ROI on your marketing efforts.
#6. How can audience segmentation enhance your outbound marketing efforts?
Audience Segmentation helps in analyzing and optimizing the marketing strategies. You can implement an A/B test and experiment with the customer experience. Monitor your own social media efforts and also be vigilant about the competitors’ social media campaigns. Ensure that whatever you post resonates with your target audience or customers.
Automate the most mundane and monotonous marketing tasks to free your time and efforts for your creative and innovative marketing. Also, with different ways to segment your audience, you can personalize campaigns delivering a unique customer experience. There are multiple resources that you can leverage to meet your market audience segmentation.
#7.Filter and Segment Your target audience with Ampliz Sales Intelligence
Did you know that you can easily filter and segment target audiences with Ampliz Sales Intelligence? Ampliz is a comprehensive database provider for B2B contact databases in Malaysia and other APAC countries. If you are looking for a B2B Email database in Malaysia, speak to the experts at Ampliz for a verified list of the target audience.
Also, marketers can filter and segment your target audience with Ampliz Sales Intelligence. The sales intelligence is a comprehensive list of relevant and authentic databases. It has filters based on firmographic, demographic, geographic, and technographic information.
Not only in the Malaysian market, wherever you plan to grow your business in another country or any Asian-Pacific region, understanding your target audience is important. Access the companies in Malaysia contact information with a click and grow your business! All the best!!!
