Involved in the B2B space, it must be exciting for you? It can be a little tricky too, but it comes with this territory.
No doubt that the SaaS Industry is the fastest growing and evolving segment. The increase in the remote workday to pandemic leads only to the increase of the SaaS. As a B2B marketer, you have only two roadways- either leverage the new B2B Saas Marketing Trends or be stuck in the old ways.
Strive for the first if you want your marketing efforts to pay dividends. Planning ahead on these B2B SaaS Marketing Trends in 2022 can help you scale faster and give an edge over your competitors with a plan that delivers measurable outcomes.
To give you a leg up, here is a quick brief of all-new B2B SaaS marketing trends to leverage in 2022.
1. Create Prospect Aligned Content
For any human endeavor, especially B2B sales, the intent is everything. If you understand your audience’s behavior, then you are on the right track. For that, you need to curate brand experiences that satisfy the target audience’s intent. Offer them what the audience needs and wants. And data is a prerequisite for that to happen. Not just any data; in fact, intent data!
Capturing human intent is not as easy as it sounds, especially in this overcrowded digital market. After all, those B2B buyers are human too, making the B2B buying journey anything but linear.
In order to have intent data, take a look at the bigger picture. Just do not go ahead and gather data from random digital sources. Make sure to make sense of all the data collected from the customer’s journey point by studying their pain, interest, and goals.
After understanding the content, the process comes to curating content resonating with the target audience. Create hyper-personalized marketing strategies for target segments and data-driven marketing campaigns.
Connect with the clients with the message that nails the message proficiency!
Looking for Global B2B Data for to improve your sales prospecting experience, contact Ampliz Now!
2. Repurpose old Content
You must be wondering that you have to create all new content for your newly set target audience. Or, that you have changed your plan of action, you need to curate a new set of content pieces.
Wrong!
You can repurpose your old content and tweak it a little for your newly customized target audience. Why waste time thinking of new concepts for creating content when you have existing content?
Repurposing content not only helps in optimum utilization of the pre-written content but also assists in reaching more channels across multi-channels, improving the understanding of the product and services among the audience, and retaining those customers by engaging, informing, and moving them closer towards their conversion journey.
Above all, you will add on more to your content library without the need of creating them from scratch. By repurposing the content, you squeeze more out of the content already on your diversified channels.
Of course, this does not signify that you will put a “pause” on your content cycle and start repurposing content. Content recycling should be scheduled in the content calendar for its best outcomes.
3. Gather Feedback from Closed Lost Leads
Have a list of leads that didn’t convert?
It’s common for businesses to have a bunch of closed lost leads; implying that the leads did not convert or were not responsive to collect the feedback as to why they did not move forward. Or maybe you do not have the respective executive assigned to work upon that lead.
Solution?
Get someone who has not worked upon the leads but has a similar profile to show authentication for reaching out to the prospect. They can take the lead ahead and come up with a convincing pitch that triggers the decision-making attitude in them.
Reach them via mail or phone to comprehend the reason for not continuing with the brand service or product. Even though they are “closed lost leads”, you will see a surprise in the number of leads that reignites. Every qualitative feedback on the closed lost leads can influence messaging, creative ad campaigns, and content strategizing for the next quarter.
4. Focus on Stimulus-driven Attention
Do you know that 98% of visitors do not click on your ad? Many just read the content and move on with their scrolling! Therefore, if you are not conveying your message across the channel proficiently, you are missing out on those 98 percent of the audience.
For instance: The ads run on LinkedIn and Facebook on downloading the guides exhibit how thick the book is (in a 3D form). Instead of this, the ads can be creative- they can explain some highlights of the book in an artsy form. It can be done in the form of a video, image, or carousel ad.
Or, you can start a conversation about that unique data from the guide that will function as it delivers optimum value from the channel.
Reimagine how a visitor consumes information on social media channels. Even, you, yourself, scroll on social media channels for several hours and click on an ad only when you come across something interesting.
This is referred to as stimulus-driven attention- meaning only scrolling to find the interesting things in the content piece. For those who do not have a significant or specific goal to scroll through social media, you need to capture their attention in a quick hit with a unique creation of art. Additionally, ensure that delivering the ideal message in-channel.
Conclusion
SaaS marketing looks so different from past years. Even though it has been existing since the 1900s, it came under people’s lexicon only recently. The current B2B SaaS trends overall have shaken up all the industries in 2022. They explain how every business needs to be aligned with the audience’s intent, curate resonating messages, and outline the prospective revenue. Make sure to keep the target audience in mind to fabricate an effective go-to-market strategy that runs parallel with the goals of the brand and the intent of the audience.
What B2B Saas trends are you on?
